New scam campaign helps young people spot fraud and stay safe

Young Scot has partnered with Royal Bank of Scotland (RBS) to help young people stay one step ahead of scams through a new campaign featuring relatable, influencer-led content.

By using the platforms and formats young people engage with every day, the campaign aims to make scam awareness relevant and easier to put into practice.

Working with content creators, Young Scot and the Economic Crime Hub at RBS has developed authentic, entertaining videos that draw on real-life experiences to encourage conversation and sharing. The approach makes it easier to explore a serious topic in a way that feels relatable to young people, helping them recognise potential warning signs and make informed decisions.

The campaign launches with creator Lovely, who explores rental scams and highlights the warning signs young renters should look out for and will continue with other creators exploring scams young people may encounter when investing in crypto, shopping online and looking for work.

By raising awareness of how scams work and what to look out for, the campaign aims to give young people greater confidence in spotting potential fraud, protecting themselves and making informed decisions before parting with their money.

The partnership reflects Young Scot’s commitment to connecting young people with relevant information and opportunities that help them make informed choices and live happy and fulfilling lives. It also recognises the importance of meeting young people where they are, using familiar platforms to make essential information easier to find, understand and share.

For more information and practical tips on recognising scams and staying safe, visit the RBS security resource at rbs.co.uk/security.