Communicating authentically with young people across Scotland
Digital Information & Campaigns
young.scot is Scotland’s leading information website for young people – packed full of quality-assured information tailored specifically for young people. We share this information with young people within the digital spaces they spend their time in – including TikTok, Instagram, Snapchat, Facebook, Spotify and YouTube. We also translate key information into Gaelic.
We are experts in planning, creating content and delivering paid digital information campaigns. This includes campaign planning, setting SMART goals, budget forecasting, creative content production, campaign delivery and insights reporting. We also create stakeholder toolkits which helps increase the reach of our campaigns.
We're experts in our field and that’s why partners who share our values choose to work with us to communicate with young people. We do this by sharing content and information that’s authentic, inspiring and fun. We combine this with influencer marketing and testimonial content alongside paid digital advertising to generate results.
We also offer partners the opportunity to co-design campaigns with young people through our Young Scot Hive #YSHive service. This approach allows you to work in partnership with young people from all backgrounds and benefit from their insight, creativity and passion.
The right to quality-assured and accurate information is a fundamental right of young people – and the need is growing significantly due to the surge of misinformation and fake news. That’s why we work with quality-assured partners and experts to develop information on important issues that matter the most.
We’re also proud to hold the European Youth Information and Counselling Agency's European Quality Label for youth information. This certifies the processes we have in place when creating bespoke information for young people.