Offering a discount through Young Scot and Youth Card could connect your brand with an audience of over 1 million amazing young people in the UK, and a further 7.2 million European Youth Card holders.
A discount or access opportunity with us can help you to attract new customers, encourage repeat visits and create fans for the future.
What’s more, you’ll be doing your bit by contributing to our work levelling the playing field for all young people and supporting them to thrive.
What our partners say...
“Our discount partnership helps Co-op to build a positive relationship with young people across Scotland.”
Marketing Manager, Co-op
Young Scot National Entitlement Card & Youth Card
At Young Scot, we provide information, ideas and opportunities to help our 700,000 Young Scot National Entitlement Cardholders (Young Scot NEC) navigate the challenges they face as they grow up. We do this through the nationally recognised Young Scot National Entitlement Card, young.scot and our digital and face-to-face interactions with young people.
In England, Wales and Northern Ireland, the Youth Card is a free mobile app that offers life-changing opportunities and discounts for young people. It is packed with unique developmental experiences and meaningful discounts and cultural opportunities for 11-25-year-olds to access.
European Youth Card Association (EYCA)
Both Young Scot and Youth Card are part of the European Youth Card Association (EYCA) youth card family. Across Europe, 38 member organisations issue the European Youth Card to over seven million young people. The card gives access to tens of thousands of discounts on travel, culture, accommodation, education, services and products in 36 countries across Europe. Plus, in every country there are hundreds of programmes and opportunities for volunteering, learning, employment, entrepreneurship and many other things along the way.
Benefits of taking part
Connect with young people
Increase customers base by offering a discount to over a million Young Scot NEC and Youth Card cardholders across the UK.
Connect your brand with young people.
Boost your communications without additional marketing spend (no cost to promote a discount to cardholders).
Build positive, lasting relationships
Build fans for the future (Young Scot research shows that young people think brands that offer discounts are more relevant to them).
Share your brand stories via our website, social media and newsletters.
Create opportunities inspire deeper relationships with your brand.
Boost your organisation’s cultural contribution
Support young people by providing them opportunities.
Opportunities to create bespoke opportunities for groups – such as young carers.
Join these well-loved brands by partnering with us:
Are you ready to take the next step?
Contact us to find out how simple it is to offer a discount and inspire Young Scot and Youth Card cardholders to choose your business:
T: 0131 313 2488