Heritage Blueprint

Final Report 2017

Encouraging more young people to engage with heritage, and challenging local and national heritage organisations to engage more with young people.

Background

In 2015, the National Trust for Scotland (NTS) established a partnership with Young Scot to create and support a strategic co-design panel of young people. The group, named Heritage Blueprint, was composed of 11 members aged 15-25. They were asked to identify ways NTS could engage more young people, as both visitors and volunteers, in Scotland’s national heritage.

Over the past two years, facilitated by Young Scot, the members of Heritage Blueprint have visited 14 NTS properties and consulted with NTS staff and members at the Trust’s 2015 Annual General Meeting (Stirling), and at their Edinburgh headquarters.

Insights have been gathered on the attitudes of young people towards NTS and heritage more widely through a broad range of methods, including through a focus group workshop held at Dyce Academy in Aberdeen and an online national survey hosted on Young Scot Rewards platform with over 1,000 young people responding.

Altogether, group members have volunteered a combined total of over 1,800 hours to the project. The members of Heritage Blueprint all want to help strengthen and sustain the interest and involvement of Scotland’s young people in their national heritage to ensure that the past is conserved for the future.

This report presents the group’s recommendations and actions for NTS. They cover five key themes:

  • Attitudes and Communication

  • Properties

  • Access

  • Events

  • Activities and Partnerships.

The recommendations are also relevant to other heritage organisations, or indeed any organisation hoping to engage young people. While the action points are suggestions specific to NTS about how they might go about implementing each recommendation, others may well find inspiration here.

Additionally, there is a section highlighting key insights from the national survey and a section on the group’s personal reflections on the project overall.

The members of Heritage Blueprint have enjoyed every moment of this project and felt privileged to be a part of it. They believe that the involvement of Scotland’s young people in their national heritage is of vital importance to the country’s future. This report offers significant insights on the steps that can and should be taken to strengthen the relationship between them.

Our Vision

That all young people in Scotland are engaged in and inspired by Scottish heritage.

Our Mission

To encourage more young people to engage with heritage, and to challenge local and national heritage organisations to engage more with young people.

Aims

  1. Encourage young people’s engagement in heritage

  2. Increase young people’s access to heritage

  3. Formulate key recommendations for the National Trust for Scotland

  4. Change attitudes surrounding heritage and young people.

The National Trust for Scotland is…

“Very professional and important, [but] not youthful.”

Survey response

Recommendations and Summary

We have made clear recommendations for actions to be taken under each of the key themes identified by the group. The five themes were identified as vital areas for change following evidence gathering through the heritage sector and NTS, as well as engagement with other young people.

Attitudes and Communication

Improving the perception of NTS and how NTS communicates with Young People.

  • Harness interest to maximise young people’s engagement, and reinforce positive attitudes towards NTS.

  • Involve young people in high-level decision making.

  • National communication should be more inclusive of young people.

Properties

Enhancing young people’s personal experiences of heritage sites.

  • Recognise that experiences must engage, connect and inspire young people.

Events

Making the most of events and activities that utilise NTS spaces.

  • Cater to young people through tailored events and activities.

Activities and Partnerships

Developing new and existing partnerships to help NTS engage with young people.

  • Make sure all properties utilise existing links to better engage young people.

Access

Making it easier to access heritage properties.

  • Minimise cost as a barrier to young people engaging in heritage.

  • Create ties with local transport networks to increase awareness.

Survey Analysis

As part of the exploration of how the National Trust for Scotland and heritage are perceived by young people across Scotland, Heritage Blueprint hosted a survey on the Young Scot Rewards platform.

Throughout the length of the project 1148 responses were collected, 1070 of which were fully complete.

  • The responses cover all 32 local authorities across Scotland, with the highest percentage from Edinburgh Council at 13% and Dumfries and Galloway at 7.5%, and young people between the ages of 11 and 25.

  • Almost two thirds (64.7%) of the responses were from participants who identified as female, with only one quarter (26.3%) identifying as male.

  • More than 67% of responses were from young people still in school, but other experiences such as university, college, working, volunteering, job seeking and doing an apprenticeship scheme; were also represented.

The survey looked at how much value young people put on visiting NTS properties and how much they would be willing to pay for a one-off visit to a heritage property.

  • 13.6% were willing to spend more than £10 on a one-off visit.

  • 47.1% were willing to spend £5 to £10.

  • 39.3% were only willing to spend less than £5.

In terms of a yearly membership, which at the time cost £22.50 a year for a young person of 25 years old or under,and now costs £23 a year: 39% felt they were unlikely or unwilling to buy a membership for cost purposes.

Overall the impressions of the National Trust for Scotland and heritage in general were positive, with many participants looking to engage more with heritage, but with a lack of awareness and understanding of the Trust and what they do.

  • 75% Had heard of NTS.

  • 61% Had never visited an NTS Property.

  • 23% People could name an NTS property.

  • 53% Most common interests included animals.

  • 61% Would consider purchasing, or be likely to purchase a membership.

  • 34% Said they were interested in ‘history’

    • Whilst only 16% said they had an interest in ‘heritage’, highlighting how young people’s connection with heritage is damaged by the stigma that surrounds it.

Attitudes and Communication

How young people perceive the Trust is fundamental to how they might engage with heritage – effective advertising and communication are at the heart of this.

Digital communication, more specifically through social media, is undoubtedly the most effective method of engaging young people today. As well as building on young people’s attitudes towards heritage, focus must also be directed towards how heritage organisations perceive young people.

From our survey, we have found the following opinions from young people specific to NTS and around heritage more widely:

Stigma around term ‘heritage’

While 33.7% of people were interested in ‘history’, only 16% of people were interested in ‘heritage’, showing a disconnect with the word generally.

Awareness

Only 23% were certain they knew of properties owned by NTS, and of those named many were not in fact NTS properties at all. Therefore, even people who know of NTS do not necessarily know that it has competitors and cannot easily differentiate between them.

  • “A great organisation that would benefit from getting themselves seen and hear[d] more.”

  • “…needs to push itself forward.”

When asked how they had heard of the National Trust for Scotland:

  • Word of mouth was selected as the most common with 31%.

  • Followed by families having a membership to the Trust at 22% and schools at 19%.

  • Social media only received 10% of responses.

This clearly identifies an opportunity to get young people more involved in the spaces they already occupy.

Impression

The replies received in answer to what impression those surveyed had of NTS were primarily ‘I don’t know’. Other common words used included ‘good’, ‘worthwhile’, ‘important’ and ‘old’.

Many commented on the fact that NTS is mostly viewed as a family-orientated organisation, or for the elderly.

“Good when I was younger but a little dull now.”

“It’s good but there is too much out there for youngsters under-10 or the retired and middle aged.”

“Love the work they do but could be more young person friendly and have a good offer for young people to get a membership with them.”

Comments also hinted that the Trust is seen as high-brow:

“…professional and important, not youthful.”

Similarly, many comments referred to the stigma that NTS is expensive and some suggested entry to heritage sites should be free, showing a lack of awareness and understanding.

The National Trust for Scotland is…

“A company that protects old castles.”

Survey response

Attitudes and Communication

Harnessing interests

To maximise young people’s engagement, it is important to harness their interest and reinforce the existing positive attitudes we have found towards the Trust. This can be achieved by providing tailored opportunities for young people to engage, and making young people aware of opportunities available to them. Many young people are simply unaware of the opportunities available already rather than being disinterested. This is a key issue that needs to be addressed.

Recommendation

Harness interest to maximise young people’s engagement, and reinforce positive attitudes towards NTS.

Action
  • Provide tailored opportunities for young people to engage with NTS and make young people aware of the opportunities available.

NTS’s attitude towards young people

In terms of how NTS perceives young people, it is recommended that NTS involves young people in high level decision-making processes, possibly through establishing advisory roles for the organisation, showing commitment to getting young people involved in heritage more widely.

Recommendation

Involve young people in high-level decision making.

Action
  • Establish links with young people through an advisory role (improve relevance of NTS brand to young people).

Tailored local communication

More local communications and advertising (at property/estate level) can be tailored by platform, audience and location. For instance, local events, activities and opportunities can be highlighted through specific social media platforms which young people already interact with. To better incorporate this in a way that is attractive to a younger audience, young people should be brought into this process to create the communications material – whether that be through general volunteering and voluntary internships, or modern apprenticeship roles.

Recommendation

Local communication should be tailored to platform, audience and location.

Actions
  • Include young people in process of creating communications material, through volunteer, internships and modern apprenticeship roles.

  • Highlight local events, activities and opportunities through social media platforms young people are already engaged with.

Make communications more inclusive

It is important to consider the role of communication at different levels. National communication (in the form of media and advertising) needs to be more inclusive of young people, allowing young people to identify with the Trust and heritage more generally. While NTS advertising is currently reaching young people, mostly on platforms such as Facebook, Instagram and Twitter, a greater element of diversity within advertising can be demonstrated to include age, race, and different interests. Additionally, it is also important to demonstrate the variety and potential methods available through which young people can interact with the Trust and heritage, not just building awareness of the Trust itself.

Recommendation

National communication should be more inclusive of young people.

Actions

Demonstrate diversity through advertising campaigns to include age, race and interests. Demonstrate the variety and potential methods available through which young people can engage with NTS and heritage.

The National Trust for Scotland is…

“They do a brilliant thing but unfortunately my family wouldn’t use the membership enough.”

Survey response

Young people’s first-hand experiences of heritage sites are the foundation of their engagement. Although technology can enhance these experiences, there are many other ways to capture young people’s attention and encourage return visits.

Heritage Blueprint visited many NTS properties, both as a full group and individually. We explored and experienced a variety of sites and facilities available as part of the Trust, as well as differing types of heritage, both built and natural. As young people ourselves, we have identified areas for improvement regarding the properties and estates we have visited throughout the project, we’ve detailed our experiences.

Properties

Case Study

The Georgian House:

Summary

A centrally located property, well-preserved to reflect the time period, but lacking effective methods of engaging young people.

Pros

The property was well preserved, allowing visitors to become immersed in the space and its heritage.

Cons

The information could be presented in a way that is appealing and that leads visitors around the space. All of the activities available--dressing up, calligraphy and colouring in--targeted young children, not young people. It also would have been nice to have a whole tour option available.

Key Point

There should be a wider range of activities that appeal to all. The information displayed around the property should be presented in a more engaging layout.

The National Trust for Scotland is…

“Maybe if I learned more about it, it could be fun.”

“…Keeps Scotland happy.”

Group Visits
  • St. Abb’s Head

  • Bannockburn

  • Inveresk Lodge

  • Newhailes

  • Culzean Castle

Individual Visits
  • House of Dun & Montrose Basin Nature Reserve

  • Holmwood House

  • Gladstone’s Land

  • Fyvie Castle

  • House of Binns

  • Falkland Palace

Case Study

Robert Burns Birthplace Museum, Cottage and Trail’:

Summary

Volunteer guide was central to the great experience and provided captivating stories, creative displays compensated for the lack of technology in terms of engaging us with the space - trail was enjoyable to explore.

Pros

Easily accessible and marked, lots of opportunities for photographs, many different small spaces to explore.

Cons

None!

Key Point

This venue clearly demonstrates that technology is not essential to creating an engaging experience for young people - people are absolutely vital to this.

Improving the visitor experience for young people

The experiences facilitated by the Trust must engage, connect, and inspire young people with heritage. To build on this, each property should have a unique selling point. That way, the aspects which make an individual property special can be highlighted and shared to draw young people to specific venues rather than just building awareness of the Trust, to show the Trust as a sum of its parts. Creating a connection locally to heritage allows young people to see how they can engage directly.

While it is important to consider the type, format and quantity of information available throughout each property/site, front-of-house staff should also provide a welcoming and inclusive experience towards young people. This demonstrates how valued young people are as customers, encourage them to share their experiences with the peers, return visits and further engagement.

Recommendation

Recognise that experiences must engage, connect and inspire young people.

Actions
  • Staff should be trained to improve their capacity to effectively engage with young people from all backgrounds, and to challenge stereotypes surrounding young people.

  • Consider the type, format and quantity of information available at each property.

  • Each property should have a unique selling point; what makes an individual property special.

The National Trust for Scotland is…

“I enjoy visiting sites and support the work of the National Trust.”

Survey response

Access

Access to heritage properties is one of the main barriers and enablers to young people engaging with heritage in Scotland. This covers everything from transport, the cost of visiting venues, to how easy it is to access venues once you’re on site, externally or internally.

Many NTS venues are easy to visit with different modes of transport, while others can only be accessed easily by car - this may decrease the number of visits by young people with no vehicular access, or who can’t afford transport.

All young people should have equal access and opportunity to engage with heritage across Scotland, no matter their situation or background.

Minimise cost as a barrier

The first method to improve access would be to minimise cost as a barrier to young people engaging in heritage by, for example, standardising entry costs in terms of size and popularity of properties and memberships. Currently, membership for young people is at a reasonable cost, but more people need to be aware of the value this can provide. Additionally, memberships could include various perks such as Wi-Fi access, access to property apps, and café discounts. These must also be visible and well communicated in order to draw in young people.

Recommendation

Minimise cost as a barrier to young people engaging in heritage.

Actions
  • Standardise entry costs in terms of size and popularity of properties.

  • Membership is reasonable but young people need to be made more aware of what is on offer (see ‘communication’).

  • Membership should include perks (e.g. Wi-Fi, property apps, and cafe discount). These must be visible and well communicated.

Work with local transport networks

Another method to improve access would be to create ties with local transport networks to increase awareness of the Trust and local properties. As a result, special offer tickets which merge transport and entry fees can be made, and the Trust can make use of cross-promotion on local transport and on social media channels for both partners. By creating these ties, the Trust would be able to work with transport partners for one-off events (see events and activities theme). Making the process simpler and more cost effective for young people will allow and encourage them to engage more with heritage locally.

Recommendation

Create ties with local transport networks to increase awareness.

Actions
  • Provide special offer tickets to merge transport with entry fees.

  • Make use of cross-promotion on local transport and on the associated social media channels of both partners.

  • Work with transport partners for one-off events.

In our national survey, responses to whether people would visit an NTS property with friends included the reply; “Yes I would, I just don’t know many people who drive.” Access is still coming across as a key issue and arises multiple times throughout survey responses.

Events and Activities

Another way in which young people can interact with the Trust is through specific events and activities that utilise NTS spaces.

Based on what is currently offered by the Trust, most events and activities are aimed at families with children aged 6-12. By encouraging young people to engage with the space, these events will inspire repeat visits to fully engage with the heritage of the site.

Looking at other ways NTS could engage young people in heritage, we asked if the participants in the survey would consider taking part in a competition or creative opportunity. 58.6% of participants in the survey felt they would enter a competition run by NTS, with just slightly lower at 57% felt they would be interested in taking part in a creative opportunity run by NTS. This shows there is an appetite from young people to get involved with NTS and heritage in Scotland if they were aware of an opportunity to do so.

Young people value more interactive/adventure activities. Comments on the caving experience at Culzean Castle: “Instead of just feeling like a visitor, you really get to experience the caves.”; “We got the chance to do something we couldn’t experience elsewhere, and it was still a rich learning experience.” It was suggested that specific events targeted at young people would help to engage young people in heritage generally and attract them along to National Trust for Scotland properties, “They should have specific events for teenagers and young couples, maybe integrating technology or classes”. Workshops and specific events were identified as factors that might draw young people to NTS properties, with 55% and 54% respectively.

Create events and opportunities for young people

It is important to cater to young people and their interests through tailored events and activities, as many young people were found to have an appetite for engaging with the Trust, an organisation most did not know much about, but couldn’t identify a route in.

For example, the Trust can organise events that add value for young people through skills development and experiences that can add to their CVs (e.g. workshops, classes, and clubs). Providing experiences and opportunities which add value to the lives of young people is vital to young people looking to develop their skills, specifically to allow them to further their education or gain employment. By doing so the Trust will, over time, gain an increasingly positive impression amongst a greater number of young people in Scotland.

Members of staff should also be open to providing a variety of creative volunteering opportunities by using the skills and experiences of the staff and volunteers already working with the Trust, or to attract young people to the opportunity of working with the Trust. For example, if a volunteer has experience in or the talent for visual art they could design and craft signage; if they have a skill for photography they might be encouraged to take images of the property/site; if they have digital skills they can maintain the property’s social media.

Other than development opportunities, the Trust could facilitate leisure experiences and external events for young people using NTS spaces to engage the most disengaged (e.g. open-air cinemas/live music). Events can also be held to showcase the unique selling point of properties (e.g. Caving at Culzean Castle).

A wide variety of annual activities could give the Trust greater recognition among young people, for example a prize worthy annual art/creative writing competition which would receive media attention and look excellent on a CV.

Incentivising smaller activities is also a means of engaging young people. Small incentives, such as café stamp cards (e.g. “Buy five cups of tea, get the sixth free”) or selling exclusive collectable badges at each property, provide a simple and effective means to encourage repeat visits. Young Scot have an existing platform (Young Scot Rewards) for small activities - all young people have access to a Young Scot account where they can complete and participate in activities that gain points, which they can cash in for rewards such as tickets, vouchers, and opportunities. Activities can include: submitting creative writing (e.g. a haiku, a letter, short story, etc.), reading or visiting websites, tweeting using a hashtag, completing quizzes, or registering for an event or workshop. Incentivising visits and engagement in the first instance can act as a starting point for young people to engage further with heritage and develop their interests.

Recommendation

Cater to young people through tailored events and activities.

Actions
  • Organise events that add value for young people through skills development and experiences that can add to their CVs (e.g. workshops, classes, clubs).

  • Be open to providing a variety of creative volunteering opportunities by using the skills and experiences of the staff and volunteers.

  • Facilitate experiences and external events for young people using NTS spaces to engage the disengaged (e.g. open-air cinemas/concerts).

  • Hold events to showcase the USP(s) of individual properties.

The National Trust for Scotland is…

“If there was something happening, I would consider [visiting].”

Survey response

Partnerships

By developing new and existing partnerships with those organisations which directly engage with young people, channels can be created for young people to engage regularly with the Trust.

This can be achieved through collaboration with schools, university societies, volunteering platforms/schemes and third sector organisations. These established strategies can be adapted and extended to cultivate closer ties with young people, whether individually or through pre-established groups.

The Trust has a substantial cohort of young people who act as volunteers in various roles. Young volunteers should have public facing roles to make the image of NTS more youth-orientated. They should be visible on and engaging with social media channels to engage other young people on their level. The Bannockburn offices and the NTS offices in Edinburgh employed people who were under the age of thirty. Don’t hide young employees in the offices! Ensure that they have public facing jobs to balance the impression that all NTS positions are occupied by older people.

Pathways and incentives for volunteering

  • Saltire Award

  • Duke of Edinburgh Award

  • Project Scotland full time volunteer

  • Trailblazer camp (16-19)

  • Thistle camp for young volunteers

  • Volunteer camps and working holidays

  • Volunteer of the year award

The National Trust for Scotland is…

“[the sites] are great fun to explore.”

Survey response

It is key that the staff of the Trust ensure all properties utilise existing links to better engage young people. We have found that many people first encounter and learn about the Trust through school experiences. Therefore, it would be worthwhile to highlight the opportunities for senior high school students to engage through different school subjects (e.g. science, biology, art, drama/theatre) to broaden opinions and attitudes towards the Trust and heritage more generally.

Individual properties can take responsibility for communicating with local schools to foster a more permanent sense of collaboration over time, creating relationships with young people that last past education.

A way to build links with societies and clubs would be to advertise facilities and services available for events to promote further engagement with university and college groups. These groups may well be somewhat linked to heritage (e.g. History, Art, Murder Mystery Societies) but also could be sport/fitness or theatre related – and can engage with an NTS space for annual events. Outside of the university/college setting, autonomous groups (such as The Green Team) can run activities at NTS sites – the charisma and expertise of such groups can be used to boost the profile of the Trust among young people, demonstrating the value of properties not just the heritage they house.

Volunteering is a major pathway in which many people interact with the Trust and is something valuable to young people to develop their skills and experiences. In light of this, it is vital to highlight the opportunities for young people to engage with NTS through volunteering and associated schemes/incentives. It is becoming more common knowledge that awards and qualifications can be achieved through volunteer work, it also offers some wonderful opportunities in terms of developing skills, meeting people and developing confidence in a variety of settings and situations. Promoting this widely across Scotland will help to engage young people even further showing the value the Trust can add to their lives.

The Trust has established highly effective relationships with corporations such as the BBC, with recent successes with programmes such as ‘Outlander’, ‘BBC Winterwatch’ and ‘The Big Dig’. This is highly commendable and effective for boosting the profile of NTS properties, and might interest young people in attending subsequent events themed around popular television coverage, tapping into the pre-existing interests of young people and popular culture.

Recommendation

Make sure all properties utilise existing links to better engage young people.

Actions
  • Schools - Highlight the opportunities for senior high school students to engage through different school subjects (e.g. science/biology and art), to broaden opinions and attitudes towards NTS and heritage.

  • Societies, clubs and groups - Advertise facilities and services available for events to promote further engagement with universities, colleges, groups and societies.

  • Volunteers - Young volunteers should have public facing roles to make the image of NTS more youth orientated. They should be visible on and engaging with social media channels to engage young people on their level.

  • Highlight the opportunities for young people to engage with NTS/heritage through volunteering and the associated incentives (Project Scotland, Saltire awards and conservation residentials).

Final Conclusions

From July 2015, Heritage Blueprint has visited numerous NTS properties and sites, attended the 2015 AGM, made time to discuss the project with NTS staff in different properties, worked with other Young Scot co-design national youth panels to develop a deeper understanding of national heritage, and have been delegates at the Edinburgh International Culture Summit in 2016.

All of these experiences have been used to inform and widen the perspective for this final report. Below are three key findings which surfaced during the two-year project, and are what Heritage Blueprint members believe to be the most crucial action points behind achieving the goal of engaging more young people with the Trust.

1. Advertising

NTS should treat every event as an advertising opportunity. Events tailored to young people and facilitated by NTS properties would then encourage return visits specifically to engage with the heritage, not just the space. This would also work to increase awareness and alter perceptions of NTS as a brand and organisation.

2. Develop Engagement, Not Interest

Young people are interested in NTS and heritage more broadly, they are just not engaged. Therefore, generating engagement should be the key focus, as opposed to encouraging curiosity.

3. Low-Tech versus High-Tech

Although technology can be a great tool for engaging young people, it is not essential. Properties can be equipped with a creative layout and passionate, friendly guides and generate the same level of engagement from young people.

These findings have significant potential to create positive change in the years to come: 2017 in Scotland is the Year of History, Heritage and Archaeology; and 2018 is the Year of Young People. We’re looking forward to working with NTS in the Year of Young People 2018, to help them get the most from all the opportunities the year presents, and supporting them in engaging young people both strategically and as future members of the Trust. By using the recommendations, a richer vision for not only the Trust, but heritage in Scotland can be achieved. If young people develop a deeper appreciation for heritage in Scotland, both built and natural, the treasures of the country will continue to be valued, protected, and supported for decades to come.

Project Timeline

April 2015 - Partnership agreement between Young Scot and NTS in place
ExploreJune 2015 - Group members recruited
June 2015 - Kick-off residential (Georgian House)
September 2015 - Residential (Bannockburn)
September 2015 - Annual General Meeting
February 2016 - Annual General Meeting
CreateJune 2016 - Focus group run by group member at Dyce Academy, Aberdeen
June 2016 - Residential (Burns Museum, Brig O'Doon, Burn's Cottage, Culzean Castle)
ReflectMay 2017 - Meeting with NTS Executive Comittee
RecommendJuly 2017 - Report Complete
September 2017 - Report Launch and Annual General Meeting
Action

Personal Developments

  • Increased confidence and sense of empowerment

  • Greater awareness of heritage and what NTS do

  • New skills, experiences and qualifications

  • Opportunity to travel around Scotland and see beautiful places

  • Form new friendships and memories with other like-minded young people

The National Trust for Scotland is…

“A dedicated and omnipresent force within Scotland, however, it is not always clear what their role is.”

The National Trust for Scotland is…

[NTS’s nature conservation is] “for the benefit of nature and the people who use their natural surroundings in whatever way they choose.”

Meet the Team

Q: What drew group members to become involved in the project?

A: ’I got involved with this project as I was already a young volunteer with NTS, and feel that more young people should become involved with NTS in various ways.’

David Jamieson, Moray

A: ‘I was already part of another co-design project when I applied and was really enjoying the experience, so loved the idea of getting involved in another. Heritage and history inspire me a lot in my writing and art and so I was passionate about the project’s mission to help inspire more young people to get involved with it in some way.’

Lauren Ross, Edinburgh

A: ‘From university, I had already learned a lot about heritage (built and natural) and saw this project not only as an opportunity to see new places across Scotland, but to apply my knowledge, and to influence strategy and decision-making at a high level for a cause I believe in.’

Mena Kirmani, Dundee

Q: How has their perception and understanding of heritage changed over the course of the project?

A: ‘My perception of heritage has changed due to meeting more people involved with heritage, finding out the views and opinions of heritage from people of different age ranges.’

David Jamieson, Moray

A: ‘My perspective on heritage hasn’t been so much changed by the project as enriched. If anything, our survey has changed my perception of my own generation: more young people are interested in heritage than I thought. The curiosity is there; it’s the incentive that’s lacking.’

Lauren Ross, Edinburgh

A: ‘I have always found heritage interesting, and feel that my perception has not changed extremely. Now, I feel that I simply have a greater appreciation for it, my knowledge and understanding of the Trust sky rocketed, and I am more aware of the opportunities and places for some great adventures!’

Mena Kirmani, Dundee

  • Lauren Ross, Edinburgh

  • Nicole Leadbetter, Livingston

  • Emily Chau, Kilmarnock

  • Zara Akhtar, Edinburgh

  • Laura Walker, Aberdeenshire/Inverness

  • Heather Caldwell, Kilmarnock

  • Olivia Pinto, Livingston

  • Owen Laing, Fife

  • Mena Kirmani, Edinburgh/Dundee

  • David Jamieson, Forres

  • Sophia Muschik, Edinburgh

  • William Hamilton, Edinburgh

This report was collated by Mena Kirmani, Zara Akhtar and Lauren Ross, with support from Young Scot.

Photos in this report were taken by Young Scot, Lauren Ross, and the National Trust for Scotland.

Acknowledgements

We would like to extend our gratitude to a number of people who supported us in delivering the Heritage Blueprint project over the last two years.

Firstly, to all the staff at the National Trust for Scotland who assisted us, answered all our questions and gave us nothing but enthusiasm each and every time, we hope you that you find the report and our dedication to the project valuable.

We would also like to thank Toni, Lisa and the rest of the Co-Design team at Young Scot for helping us to deliver the project, striving to get us the best opportunities for our voices to be heard and hard work shown off, and for being a constant source of motivation and support.