Digital Content and Campaigns
young.scot is Scotland’s leading digital platform for young people, packed with quality assured and specialised youth information created specifically for young people.
We deliver content to young people on all major social media platforms (Snapchat, Instagram/Instagram Stories, Facebook, Twitter and YouTube).
We work with quality assured information partners and leading sector experts to develop information content related to important issues for young people such as health, relationships, money, employment and education.
We have extensive experience of developing a wide range of diverse and innovative information content and campaigns. These are produced in a variety of formats, for multiple digital and social media platforms, and supporting collaborative content partnerships and approaches including:
Choices for Life:
Choices for Life (CFL) is a partnership between Young Scot and the Scottish Government in relation to drugs, alcohol, tobacco & online safety/cyber resilience. The CFL online presence is completely integrated within the Young Scot digital platform. All the information content is brought to you by CFL and is co-branded across the platform. This partnership has made use of the knowledge & expertise within the Young Scot Information team, and increased exposure of the CFL brand with the youth demographic.
British Council Scotland
Globescotters is a strategic information partnership between British Council Scotland and Young Scot. In June 2018, we launched a joint six-month digital campaign to encourage young people to embrace the international experiences available to them at home and abroad and enhance their ‘international outlook’. The campaign had three phases; Soft Skills, Education and Careers.
The campaign landing page has played host to a variety of different information, opportunities and incentives through Young Scot Rewards, as well as some exclusive money-can't-buy experiences and prizes. Highlights throughout the campaign have been creating video content with young people, testing international foods and gathering insights through surveys based around the campaign themes.
If you are interested in developing an information partnership with us or working with us to create an information campaign, please get in touch.
0808 801 0338
The Young Scot InfoLine offers 11 to 26 year olds a free and confidential telephone information service. Open Monday to Friday, 10am-6pm, InfoLine is a “just ask” service on anything from how to get a Young Scot card to where to get help with opening a bank account to finding a local health service. All calls are answered by fully trained Information Advisors.
Digital Information Literacy
To support young people to make informed decisions and choices, we want to make sure they have the skills and confidence to identify, locate, evaluate and effectively use the information they need. This is of particular significance with the growth of fake news and post truth narrative.
A key commitment in our Strategic Plan 2019-22 is to create content and resources for young people on digital information literacy. If you are interested in finding out more or would be keen to support us with our digital information literacy work, please get in touch.